Everything you say to your Echo will be sent to Amazon starting on March 28Ars TechnicaAmazon is killing a privacy feature to bolster Alexa+, the new subscription assistant.

In an email sent to customers today, Amazon said that Echo users will no longer be able to set their devices to process Alexa requests locally and, therefore, avoid sending voice recordings to Amazon’s cloud. Amazon apparently sent the email to users with “Do Not Send Voice Recordings” enabled on their Echo. Starting on March 28, recordings of everything spoken to the Alexa living in Echo speakers and smart displays will automatically be sent to Amazon and processed in the cloud.