Interesting content helps to raise customer loyalty:
brief but informative product reviews;
answers to popular questions about the product;
demonstration of use cases;
product collections from different categories;
publication of expert opinions, reviews of real consumers;
broadcast of the company's "behind the scenes";
all kinds of interactivity: contests, quests, quizzes, practical jokes.
The main thing is to make it possible to easily understand the features, advantages, characteristics of the product, help with the choice and smoothly bring it to the order. The main purpose of each post and story in a commercial profile should be to sell.
5
I followed your link to the website of programmers. Of course, I am glad that such servers began to appear that help with the right set of clients. I have built a website store for myself a long time ago, but its design is poor, and there are few transitions, in general, it weighs me idle. I'll try to contact this server, find out if they can help me or not, we'll see.
6
Derek65 (./4) :
Still, improving customer retention starts with increasing customer loyalty. https://creabl.com/service/track-retension
Retention is a repeat purchase. Just the fact that the person either bought from you or didn't. It is not clear whether he likes the product or not, what he thinks of it. Loyalty is what happens before a purchase. You know what your customers like or dislike and try to prevent any negative in the future. Increasing customer loyalty increases retention, and retention leads to increased profits.
I agree. It's really not hard to retain clients. You just have to think with your head. If a person is on the site, then it is necessary to think of something to win their attention. For example, a beautiful banner, the design of the site as a whole and the information block. If a regular customer then you can come up with lucrative offers. But it is still impossible to keep everyone, but you can make it so that they will return.
